Who I Am >
10 years of experience driving search strategy for Fortune 500 companies, startups, and everything in between.
3 years of experience building, executing and analyzing qualitative and quantitative market research studies.
M.S. in Consumer Psychology and Market Research Methodology from University of Southern California.
10+ years of experience building out content strategies aimed at meeting the needs of consumers and converting.
Chosen for the Spring 2019 cohort, I joined 17 other women in a speakers bootcamp. We workshopped a 10-minute talk and presented to a group of industry experts.
I spoke at Unbounce's annual CTA Conference. My talk covered a 4-step process to conducting lean market research to understand how people search.
I spoke at Distilled's SearchLove London 2019. My talk covered how to combine qualitative and quantitative data to tell a holistic story about your user.